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Trend{ING} - SA's New Luxury Living Online Store

If you're a lover of European-inspired decor and design you'll be happy to know that there's a new player in the online luxury living space. Fueled by love and a passion for design and trends, Trend{ING} is an organic, natural, trendy, minimal lifestyle brand that speaks to the everyday consumer.



This proudly South African brand produces unique designs and products that blend European and Scandi styles with design perfection. Trend{ING} emerged when Lexi and Penina, two interior designers, recognised a gap where the styles they were searching for were not readily available in South Africa, under one brand.


The pair would host parties, creating their own decor and design and soon enough, orders for their custom made decor began to soar, resulting in the opening of two branches, in Glenhazel and Parkview.


The online store hosts all their products in an easy-to-navigate front end, threading the trademark Trend{ING} design through to make your online shopping experience a beautiful one. Online orders are available for pick up or (often, same day) delivery. Shoppers can also engage with the Trend{ING} team on their website chatbox for instant assistance.



Creating Trends


Trend{ING} curates most of its own products, ranging from homeware, furniture, bath and hydro, lifestyle and living, baby gifting, and corporate gifting.


This is a lifestyle brand that ticks all the boxes while being at the forefront of #creatingtrends. Extra care and thought have been put into every item on the Trend{ING} product list, products are sulphate free and glass replaces all plastic, while the ceramics in the Trend{ING} range are hand-poured and are certainly not your standard ceramics range. Each item is created with love and passion for design and functionality.


Adding to the uniqueness of the brand is the heart and soul of Lexi and Penina. The pair strive to give each and every customer a truly special experience when shopping in-store or online. Customers are often sent videos of how to style their purchased products, given tips and decor advice in a practical and warm way. Both Lexi and Penina personally assist with orders online, over Whatsapp and Instagram which has helped to secure a client following of satisfied customers.


As Penina explains “regardless of the time of day, each client is given the full Trend{ING} experience coupled with our full care and attention to detail. There is very little we won’t do to help a customer feel immersed in our brand’s experience”.

This is a forever lifestyle brand, displaying an edgy, smokey, classic-modern look and feel. It is important to Lexi and Penina that the brand exudes the flair and passion for design that they both live by. There is so much love poured into this brand, which is why its customers feel connected to the items and truly value their shopping experience with Trend{ING}.


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