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Shining A Light On The Heroes of Healthcare


Dr Liana Roodt


As South Africa begins to feel the effects of the coronavirus (Covid-19) pandemic the Sponsors of Brave campaign is using this time to shine the spotlight on the unsung heroes of healthcare in the country.


The campaign, which is being spearheaded by Adcock Ingram OTC and News24, is calling on all South Africans to nominate their local pharmacists, nurses or doctors so that their stories can be told.


The Sponsors of Brave campaign will feature 12 phenomenal stories on the heroes of healthcare and one primary healthcare worker will win an educational grant to attend an international medical conference, as well as R25 000 towards their chosen charity.


Meet Dr Liana Roodt


One of the recently nominated heroes is Doctor Liana Roodt who found her calling in changing the lives of breast cancer patients. After witnessing the long and complicated process cancer patients in the public health sector are subject to, to gain access to treatment, Dr Roodt set out to actively help these patients.


She founded the NGO "Project Flamingo" as a means to alleviate the waiting time and trauma of seeking cancer treatment in the public health sector. Through the NGO Dr Roodt is on a mission to not only reduce the surgical waiting time for patients, but also offer them psychological support during the treatment process.


Watch as some of her clients share the emotional stories of how Dr Liana Roodt and her incredible initiative has changed and saved their lives:



For more information on how to nominate your local community pharmacist, nurse or healthcare worker and to stand a chance to win R5 000 visit the Sponsors of Brave Website.