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  • Liesl Frankson

Living On Purpose

Living on Purpose, the new book by Nimee Dhuloo is a journey of evaluating and re-evaluating our existence as we all search for purpose and meaning in our lives. We unpack the book with her.



This must-read follows the story of Diana, a smart, middle-aged business strategist who is well integrated with the pace and lifestyle of the successes a corporate position offers. The book centres around her search for understanding her life’s journey and whether or not she has been able to fulfil her purpose.


It places her in a conflicting situation where she must navigate the difficulty she finds herself in so that she can answer important questions in order to move forward, which stimulates the reader to go on the journey of learning and self-discovery with her.

Liesl (LF): Why did you decide to write this book; why is it important to you?

Nimee (ND): I want to make a contribution to this world and that was my main driving force for writing this book.


I have a lot of knowledge and experience to share, and I thought this would be a great way of reaching out to people from all walks of life and share some of my insights. During my lifetime, I have come across many people needing direction and guidance, and I feel this is a way in which I can contribute to their journey.


LF: It’s more than a book, it’s a toolkit to equip readers with life skills. What are some of those skills?

ND: A big part of our success is defined by knowing what we want and then being able to go out there and make it happen. Many of us lack the skill of turning our vision into reality, or setting plans in place that will enable us to achieve what we want.


Through this book, you will have a good understanding of the importance of leadership; it teaches the reader how to show up whether in your personal or professional life, the need to recognise and embrace change, how to define and set a vision and align your actions to that, set goals, develop your personal brand, how to take a stand in your life and own everything that touches it, and dissect the parts that are adding value to your life and identify the parts that are not.


Furthermore, it teaches the reader to recognise the value of self-mastery, how to tap into the power of mentorship and knowledge, how to give your health a priority, and create small pockets of excellence in everything you do, so you can become confident and efficient. It also teaches you about the different levels of relationships and how each one requires different approaches.


LF: How long did it take you to develop the workbook and teaching materials?

ND: The workbook took at least six months to complete; I wanted it to complement the book but also be practical enough for people to understand and use.

LF: The skills you teach, as you take us through the story of Diana, are these skills you learnt while in the corporate world, and who is Diana’s character based on? ND: Yes, these are skills and knowledge I have acquired over 35 years working in the corporate world and across many countries. Diana is a fictitious character but, of course, there are experiences she relates, which are based on some of my own learnings.


LF: Are there any other books in the pipeline that we should look out for?

ND: There is a journal that will also be released that allows people to action and reference their goals. This creates a vehicle for them to track their growth and the changes they need to make in order to get certain parts of their lives on track.


It is also my intention to use this book as a basis to write and launch a series of short stories using the main character to illustrate how various challenges can be dealt with. In this way, help becomes a little more practical for people and therefore more realistic.


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